Hotter Shoes

During my time at Hotter Shoes, I started as a Junior Digital Designer and had the opportunity to grow within the company working closely with the creative and marketing team.

Social Assets

In this role, I was responsible for designing a wide range of engaging social media content. I worked closely with the team to not only create eye-catching visuals but also to strategise content that would drive higher engagement and interaction with the brand's audience.

One of the aspects I'm particularly proud of during my time at Hotter Shoes was my initiative to explore motion design. Creating dynamic Instagram stories, utilising animation and interactive elements to draw engagement.

These stories not only enhanced our brand's online presence but also increased our following on social media.

Banners

My day-to-day responsibilities primarily revolved around creating web banners to support the brand's online presence and digital marketing efforts. I played a crucial role in designing these web banners to ensure they aligned with the brand's aesthetics and messaging.

One of the key tools I utilized for this task was Jellyfish, a Google marketing platform that allowed me to create dynamic versions of web banners. With Jellyfish, I could easily generate and test different variations of the banners to optimize their performance. This dynamic approach was particularly valuable in tailoring the banners for various audience segments and ensuring that they resonated with specific customer groups.